Showing posts with label old vs. new media. Show all posts
Showing posts with label old vs. new media. Show all posts

Tuesday, November 10, 2015

Tuesday, October 4, 2011

The problem with books, according to Sam Harris

First of all: they're too long. Harris explains:

I love physical books as much as anyone. And when I really want to get a book into my brain, I now purchase both the hardcover and electronic editions. From the point of view of the publishing industry, I am the perfect customer. This also makes me a very important canary in the coal mine—and I’m here to report that I’ve begun to feel woozy. For instance, I’ve started to think that most books are too long, and I now hesitate before buying the next big one. When shopping for books, I’ve suddenly become acutely sensitive to the opportunity costs of reading any one of them. If your book is 600-pages-long, you are demanding more of my time than I feel free to give. And if I could accomplish the same change in my view of the world by reading a 60-page version of your argument, why didn’t you just publish a book this length instead?

The honest answer to this last question should disappoint everyone: Publishers can’t charge enough money for 60-page books to survive; thus, writers can’t make a living by writing them. But readers are beginning to feel that this shouldn’t be their problem. Worse, many readers believe that they can just jump on YouTube and watch the author speak at a conference, or skim his blog, and they will have absorbed most of what he has to say on a given subject. In some cases this is true and suggests an enduring problem for the business of publishing. In other cases it clearly isn’t true and suggests an enduring problem for our intellectual life. . . .

[W]riters and public intellectuals must find a way to get paid for what they do—and the opportunities to do this are changing quickly. My current solution is to write longer books for a traditional press and publish short ebooks myself on Amazon. If anyone has any better ideas, please publish them somewhere—perhaps on a blog—and then send me a link. And I hope you get paid.
Did Harris find my blog post called "6 ways blogs are better than books," specifically #1 and #6, and steal my idea (which I, of course, took from other people)? Probably not. Most readers have had the same realization. The question is who has the courage to publicly admit it, and act on it.

I'm currently reading a book that has done both: Tyler Cowen's The Great Stagnation: How America Ate All The Low-Hanging Fruit of Modern History, Got Sick, and Will (Eventually) Feel Better. It was originally released exclusively as an eBook, and was later released as a dead-tree book. One of the blurbs is by Matthew Yglesias, calling it "a great innovation in current affairs publishing — much shorter and cheaper than a conventional book in a way that actually leaves you wanting to read more once you finish it."

In the book's introduction, Cowen makes an odd argument for his decision to release it in exclusively digital form:
I meant for [the ebook version] to reflect an argument from the book itself: The contemporary world has plenty of innovations, but most of them do not much benefit the average household. (2)
So, publishing it as a digital book only (until it became so successful that the dead-tree version was a no-brainer) made sense because it didn't help many people! OK. That argument is even more innovative than the book's short length.

But then Cowen realized that eschewing paper was a problem. He writes:
Some readers . . . were frustrated with the Digital Rights Management systems embedded in nearly all published electronic content. These systems mean that you can't pass around an eBook like a paper book. Libraries don't necessarily own eBooks forever; it's possible for the publisher to flip the switch and literally take them back — debate on this topic is raging. Paper books are easier to give as gifts and easier (sometimes) to use in the classroom. On top of all that, Amazon.com, B&N.com [Don't try typing that into your browser. He meant bn.com. — JAC], the iBookstore, and related services do not yet reach into every corner of the globe. Paper books can get to remote places a little more reliably. Personally I like reading books on trips and dropping them somewhere creative, in the hope they will be picked up by a surprised and delighted future reader. (2-3)
I'm convinced by those and other reasons to keep paper books around for good. So I hope Sam Harris is wrong to say that "[t]he future of the written word is (mostly or entirely) digital." I see little reason why authors and publishers can't heed Harris's advice to make books shorter while still publishing paper books. Harris says readers won't be willing to pay for a 60-page book. Well, I paid for Cowen's book, which is 109 pages. It's just 89 pages without the endnotes and index. I think Harris is underestimating people's willingness to buy a reasonably priced, well-supported nonfiction book that gets to the point in 100 pages, as opposed to a 300- or 400-page book that might be even more rigorously supported but also includes more repetition — and will be much less likely to be read in its entirety. As my mom, Ann Althouse, more succinctly put it in her message to writers (particularly one writer who scolded her for not reading every word of her book):
You pad. I skim.
IN THE COMMENTS: My dad, Richard Lawrence Cohen, says:
I don't follow Harris' argument about pricing. Long books are the pricing problem, because they cost much more to print and readers are reluctant to pay an equivalent percent extra to make up for it; thus the tendency of long books to have small, light print and thin paper. Meanwhile, if a book is only 100 pages, you can still charge almost as much as for a 150-page book and save a lot of the printing costs. The relatively higher price on the short book creates perceived value in the reader's mind, justifying the expense. We're all accustomed to paying $15 for a paperback anyway, and page-counting isn't a top priority; the page range consumers accept at that price is pretty wide. It's a mistake to assume that the reader is glad to have more pages for the money; the extra pages are a chore. It's a welcome relief to be able to get the message fast.

Monday, February 14, 2011

"The one lie . . . that no news organization will admit to or expose"

Mickey Kaus says something he claims you'll only hear on Bloggingheads:



"If you're into politics, it's a very good time to go off and raise a family, write a play, paint a painting, do something else for a while."

I'm convinced.

Wednesday, February 9, 2011

Is the internet preventing us from living in reality?

In a mostly predictable and overly long New Yorker article on whether the internet is changing how we think, Adam Gopnik has one great passage (based on John Brockman's anthology entitled Is the Internet Changing the Way You Think?):

[W]hen people struggle to describe the state that the Internet puts them in they arrive at a remarkably familiar picture of disassociation and fragmentation. Life was once whole, continuous, stable; now it is fragmented, multi-part, shimmering around us, unstable and impossible to fix. The world becomes Keats’s “waking dream,” as the writer Kevin Kelly puts it.

The odd thing is that this complaint . . . is identical to Baudelaire’s perception about modern Paris in 1855, or Walter Benjamin’s about Berlin in 1930, or Marshall McLuhan’s in the face of three-channel television (and Canadian television, at that) in 1965. When department stores had Christmas windows with clockwork puppets, the world was going to pieces; when the city streets were filled with horse-drawn carriages running by bright-colored posters, you could no longer tell the real from the simulated; when people were listening to shellac 78s and looking at color newspaper supplements, the world had become a kaleidoscope of disassociated imagery; and when the broadcast air was filled with droning black-and-white images of men in suits reading news, all of life had become indistinguishable from your fantasies of it. It was Marx, not Steve Jobs, who said that the character of modern life is that everything falls apart.

We must, at some level, need this to be true, since we think it’s true about so many different kinds of things. We experience this sense of fracture so deeply that we ascribe it to machines that, viewed with retrospective detachment, don’t seem remotely capable of producing it. If all you have is a hammer, the saying goes, everything looks like a nail; and, if you think the world is broken, every machine looks like the hammer that broke it.

Thursday, February 11, 2010

6 ways blogs are better than nonfiction books

I'm glad someone (Henry Farrell) has finally put into words what's been bothering me for years about nonfiction books (via):

[1.] I would estimate that about 80% of the non-academic non-fiction books that I do not find a complete waste of time ... are at least twice as long as they should be. They make an interesting point, and then they make it again, and again, padding it out with some quasi-relevant examples, and tacking on a conclusion about What It All Means which the author clearly doesn’t believe herself. The length of the average book reflects the economics of the print trade and educated guesses as to what book-buyers will actually pay for, much more than it does the actual intellectual content of the book itself.
A major defect of nonfiction books is that they're not blogs. (I'm obviously biased in making this statement because I'm not a book author but I am a blogger. On the other hand, I have good reasons for choosing to blog but not to write a book.) Ezra Klein points out one fairly obvious advantage blogs have over books:
[2.] It's possible to follow an issue in real time. People who really wanted to understand the health-care reform conversation were better off reading Jon Cohn's blog than any particular book or magazine. Did those people spend more time reading Jon and less time reading books? Probably. But it was time well spent.
Penelope Trunk's advice to people who want to write a book includes a couple further points, which complement Klein's:
People ask me all the time how they can get a book deal. ... But really, I'm telling you, you probably don't need to write a book. Every time I ask someone why they want to write a book, they have a terrible answer. ...

People who have a lot of ideas need a blog, not a book.

[3.] A blog is more immediate, so you’ll get better feedback. And getting feedback as you go is much more intellectually rigorous than printing a final compendium of your ideas and getting feedback from the public only when it's too late to change anything.

[4.] Many people think they have a ton of ideas and they are brimming with book possibilities when in fact, most of us have very few new ideas. If you have so many ideas, prove it to the world and start blogging. There is nothing like a blog to help you realize you have nothing new to say.
To rephrase point 4, a blog is an efficient and flexible test of the richness of a writer's ideas. A book also tests the richness of a writer's ideas, of course, but without the same efficiency and flexibility. A blogger has immense freedom to put out a mishmash of ideas that don't cohere to form a beautifully unified whole but nevertheless contain valuable insights. The author of a nonfiction book, in contrast, has to devote so much time to supporting a single thesis in the same time a blogger could have disseminated 10 (20? 50?) ideas on a variety of loosely related or even unrelated topics.

This tradeoff for the book author may be worth it if the result is the rare nonfiction book that thoroughly supports a ground-breaking thesis and is written lucidly enough to engage the minds of a general audience. (Flow, Stumbling on Happiness, The Moral Animal, In Defense of Food.)

[5.] But even this idealized scenario has another downside: The pressure on a nonfiction-book author to support a single, clear thesis means that the author has a stubborn bias in how they view the world. The author shines a spotlight on the facts that support the thesis, meanwhile sweeping inconvenient facts under the rug. Even the best nonfiction books suffer from this bias. Bloggers are biased too -- no one is objective -- but a blogger is likely to be far less invested in any particular thesis.

Of course, some people who have nothing new to say are going to disregard Penelope Trunk's advice and write nonfiction books anyway. And then what happens? My mom's answer to this question underscores point #1:
[6.] I just paid $25+ for a 300+-page book that was an expansion of an article from The Atlantic. I did that for a Bloggingheads diavlog, and — you'll see when it's up — the author scolded me for skimming. Did that open the door for me to scold her for padding? Readers and writers — we all have our tactics and must guard our own interests. You pad. I skim.
Yet, defenders of books will argue that the internet, with its relentless flood of free content that can be accessed as rapidly and vapidly as flipping channels on TV, diminishes the quality of our reading experience and thought processes. Nicholas Carr, in his widely linked article "Is Google Making Us Stupid?," said:
The kind of deep reading that a sequence of printed pages promotes is valuable not just for the knowledge we acquire from the author’s words but for the intellectual vibrations those words set off within our own minds. In the quiet spaces opened up by the sustained, undistracted reading of a book, or by any other act of contemplation, for that matter, we make our own associations, draw our own inferences and analogies, foster our own ideas. Deep reading, as Maryanne Wolf argues, is indistinguishable from deep thinking.

If we lose those quiet spaces, or fill them up with "content," we will sacrifice something important not only in our selves but in our culture.
Carr is right about the value of not just reading books but "any other act of contemplation." What Carr glosses over is that, in 2010, blogs as well as books can lead to "contemplation" that helps us "make our own associations, draw our own inferences and analogies, foster our own ideas." In fact, I wouldn't be surprised if, on any given day, more of the thinking being done in the world is spurred by a blog post than by a nonfiction book.

Anyway, who knows? This doesn't have to be a competition. All of the content we're talking about is just human thought expressed in words. We should accept it in whatever form it happens to present itself to us.

Wednesday, January 27, 2010

The MSM's reaction to the iPad is out of step with my Facebook feed.

Nicholas Carr sums up the mainstream media's response to Steve Jobs's unveiling of the iPad today:

The rapturous reaction to Apple’s tablet -- the buildup to Jobs’s announcement blurred the line between media feeding-frenzy and orgiastic pagan ritual -- shows that our attitude to the tablet form has finally changed. Tablets suddenly look attractive.
Carr doesn't back this up with any examples, but let's assume he knows what he's talking about. If so, then the mainstream media is much more excited than my Facebook friends who reacted to the announcement. Here's a representative sampling of status updates:
The iPad? More like the iDon'tWannaBuyThisPad.

iDon't see the need for iPad.

but i already have a small macbook, and an iphone. dumb.

iFail.

Monday, September 14, 2009

A proposal to reduce errors in books

This article neatly explains the problem (via Arts & Letters Daily):

How bad is the problem of printed errors? Well, start with newspapers. In 1936 a study of Minneapolis papers found that about half of all articles contained mistakes, and most studies since then have shown very similar results -- not just in Minneapolis. An analysis of such surveys, produced by the American Newspaper Publishers’ Association in 1980, concluded that half of all printed news stories included some sort of error. ...

Book publishers mostly rely on their authors to ensure accuracy; dedicated fact-checking departments now rarely exist except at some magazines. The New Yorker’s checkers are justly renowned for their tenacious scepticism, but even they err sometimes. One reader was annoyed to find himself described as dead, and requested a correction in the next issue. Unfortunately, by the time the correction appeared, he really had died, thus compounding the error. This tale illustrates not only the drawbacks of printed media, but also the role that readers can play in overcoming them -- even if things did not quite work out in this instance.
The author's solution:
Earlier this year Amazon caused an outcry by deleting electronic copies of some books from its customers’ Kindle reading devices when it emerged that the editions were illegal bootlegs. But would anyone object if electronic copies were replaced, by remote control, with corrected versions? Such updating would be far less expensive than printing and distributing a new physical edition, though no publisher has yet announced plans to do any such thing.
The article ends with this sentence, in all seriousness:
An error in the printed version, and in an earlier online version, of this article has been corrected online.

Friday, July 17, 2009

Walter Cronkite is dead at 92.

He's from before my time, so I can't say he means very much to me. But when I saw he had died, I thought of the same thing many people will be watching (and I'm sure many bloggers will be linking to) this weekend:



I don't have anything more to say about Walter Cronkite. I don't think there's much reason to feel sad about someone dying at 92.

The above clip is from HuffPo, which also has Cronkite's first news broadcast. I didn't watch the whole thing, but I was most interested to see what the cigarette commercial was like, back when they were allowed on TV:



Paxton! Humiflex! Fortified with pectin! The filter you hope for! The flavor you smoke for!

Tuesday, April 28, 2009

Blogs vs. "continuous eloquence"

Blaise Pascal said:

Continuous eloquence wearies. Grandeur must be abandoned to be appreciated. Continuity in everything is unpleasant.
(Quoted by Ambivablog.)

My initial reaction to this quote was: this is a huge problem with blogging. You can't do consistently eloquent posts while making a large audience want to keep reading on a regular basis.

But then I thought: no, it really explains the problem with books, and blogs are the perfect antidote. Even the best blogs are rarely if ever "continuously eloquent," but that's a good thing.

Blogs put more of a burden on readers to make their own judgments about what's worth reading and where the real truth is. Books and blogs both consist of the same basic substance: human thought expressed in language (with maybe a picture here and there). But only a book seems to beg its audience to revere it as a grand accomplishment. Blogs are criticized as incomplete and lacking in credibility, and it's fine to point out those flaws, but only if we also recognize them as virtues.

People who have a knack for "continuous eloquence" have a dangerous power, because they can lull you into beliefs that have little basis but the eloquence itself.